Groups™ provides affordable, outpatient opiate additiction recovery with Suboxone and group therapy.

The Brief

Scope of Work 
︎  Brand Identity Design
︎  Imaging
︎  Book Design
︎  Print Design
︎  Merch Design
︎  Copy Editing
Many people struggling with opiate addiction have been abandoned by their doctors and even their family. How is Groups different? Groups provides affordable out-patient treatment and community support for people suffering from opiate addiction. The staff are dedicated, welcoming, empathetic, and innovative.

Photo + Video
Chris Cappy
Interior Design
Asquared Buildings & Objects

“When Simon began his work we had 2 offices; now there are over 50 in 8 states. We’re seeing about 5,000 patients per week and have engaged hundreds of thousands of patient encounters. While our success is primarily driven by the service we provide, Simon’s work has hugely influenced and strengthened our brand’s performance.”

—Jeff De Flavio, Groups CEO

Core Values

“We believe in improving healthcare for the under-served.”
“We are inspired by people brave enough to change their lives.”
“We are redefining the way recovery is achieved and measured.”
“We know time is of the essence.”

To balance warmth and professionalism, we incorporated t he circular format of group therapy into the logotype and supplementary visual themes—such as the five pillars.

The art of Keith Haring proved to be an apt compliment; his work is simple yet profound, and speaks to the power of community. We did our best to emulate his style with the five pillars illustrations.
Personal Transformation
Medical Science

All 155 pages of the Ten Tasks book were hand-designed to offer both quick-read and extended versions of each chapter; read only the bold text, or dive in and get the full benefit of the details.

Written with the voice of those who’ve been through the tasks, this book is meant to be carried around as a constant reminder of the work to be done.

Ample white space provides opportunity for patients to take ownership of the book by writing in the margins, marking up text, and drawing as a form of release.
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